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SenSen software to be launched by Angel

Thu, Dec 12, 8:08am by Ethan Anderson

SenSen Networks has signed a $10 million deal with Japan-based casino game maker Angel Playing Cards.

The contract will see Angel become the exclusive distributor of SenSen’s SenGAME 3.0 software.

SenGAME 3.0 is a casino table data-analytic program.

Essentially, the software can measure key business indicators for a casino, like the number of players at a table, game start and finish times, hands dealt per hour, and the value of all bets placed – including side bets – in real time, The Market Herald reports.

Angel can now integrate this software into its casino equipment and distribute SenGAME worldwide.

As part of the five-year distribution agreement, Angel will cough up $7.3 million and buy $3.3 million worth of SenSen shares at a strong premium.

The shares issued to Angel will be priced at 15 cents per share – a whopping 68 per cent markup on SenSen’s last closing price of 8.9 cents.

The placement will give Angel a 4.99 per cent interest in SenSen.

Importantly, the placement also gives Angel a one-year anti-dilution right.

This means should SenSen launch a share placement any time in the next year, Angel has first priority of news shares to maintain its 4.99 per cent holding in SenSen, no matter how many new shares are issued.

SenSen CEO Subhash Challa said this is a “transformational deal” for the company.

“Angel has unparalleled market reach, whose extremely powerful distribution platform will see SenGAME 3.0 rapidly deployed on gaming tables globally,” Subhash said.

Angel is headquartered in Kyoto, but has offices in the United States, Macau, Australia and the Philippines.

Macau no threat to Japan – Consul General

Japan’s Consul-General in Macau, Mitsuhiro Wada, says he doesn’t expect Macau and Japan to be in direct competition for customers once his home nation opens its first integrated resorts in coming years.

Asgam reported in July that the ambassador insists Japan can still learn from Macau’s accomplishments in running the biggest casino industry in the world.

Speaking at the launch of a new Japan Pavilion at Macau’s Tap Seac Gallery, Wada told the Macau Post Daily, “Japan is going to start the business of integrated resorts. Macau is very experience in this field and Japan should learn from Macau’s experience.”

However, he added that Japan “cannot follow Macau’s model” due to significant differences in customer demographics.

“We will create our business in a Japanese way which could be very different from Macau’s integrated resort business,” he said.

“In Macau, most of the customers are coming from the mainland and Hong Kong, but in Japan’s case, the majority of the guests will be Japanese. We also welcome tourists from all over the world, but the main customers would be Japanese people, so I don’t think there will be much competition between Macau and Japan.”

Technology, gambling and research come together

Five universities across Australia will benefit from a new grant that will support projects that focus on youth and families via the use of new technology.

The 2019 Responsible Gambling grants will subsequently distribute nearly $400,000 to those five New South Wales universities.

Casino Australia reported in June that the New South Wales Office of Responsible Gambling regularly supports programs and initiatives that will prevent and minimise the harm of gambling on members of society.

The latest move by the group is a unique way to do it.

On May 22, an announcement was made that a grant of almost $400,000 would be allocated to five universities for “research to help prevent and reduce gambling harms.”

According to the office’s director, innovative projects are the key to achieving its goals.

“Technology, and in particular online betting, have made it easier than ever before for people to gamble,” Director Natalie Wright said.

“We need to better understand betting motivations and what approaches work best for people at risk of gambling harm.”

“It’s also important our research looks into the impact of gambling technology and innovation on younger people as well as the effectiveness of support for families of problem gamblers.”

Responsible Gambling grants will go to affected young people for its most probable solutions.


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