Wed, Aug 21, 7:53am by Staff Writer
Online casino content and platform provider Relax Gaming has entered into an agreement to launch its propriety games as well as titles by third party partners with iGaming provider SoftSwiss.
The news means that SoftSwiss will roll out popular titles by Relax Gaming, including Money Train and Temple Tumble, Casino News Daily reports.
Of their latest deal, Relax Gaming’s chief executive officer Daniel Eskola said in a press release on Monday that “SoftSwiss’ efficiency, quality and precision made the company an ideal addition to our rapidly expanding distribution network.”
Relax Gaming was founded in 2010 and the company has expanded its portfolio in recent times to offer poker, bingo and slot games.
Through quick, one-time integration the company also offers access to a range of more than 280 games by third party providers via its Silver Bullet program for commercially represented content providers and Powered By program for commercially independent third party content suppliers.
Expanding across regulated markets is an essential part of their growth strategy, with the company holding licences and certifications by the Malta Gaming Authority, the UK Gambling Commission, the Danish Gambling Authority and the Alderney Gambling Control Commission.
Relax Gaming has grown its network of gaming studio partners significantly in the recent year, teaming up with more than 20 studios to diversify their portfolio and customer base.
Chief commercial officer at SoftSwiss Max Trafimovich said that “Relax Gaming has found partners among the most famous brands in the industry and we are delighted to join their ranks.”
Mr Trafimovich added that the deal marks another important step in the right direction for their business and that it will help them further develop their product lines and thus “take the online experience to the next level.”
Late last month, SoftSwiss debuted its new logo saying that while bearing the same colour scheme as the old one, it was more in line with the company’s multi-vertical product offering and the current global gambling landscape.
The new logo breaks away from the old Bitcoin and casino chip with a simpler and modern look.
It represents a counter-clockwise turned ‘s’ that alludes to the infinity symbol.
— iGamingRadio (@iGamingRadio) August 19, 2019
Following the debut of its new logo, SoftSwiss also revealed plans to venture into more product verticals.
The company said that it has been gearing up preparations for the launch of a sports betting platform in a bid to tap in the lucrative sports gambling market.
Earlier this year, SoftSwiss signed a multi-product content distribution deal with Pragmatic Play, under the terms of which SoftSwiss would gain access to its partner’s new live casino solutions and recently launched bingo product.
One of Italy’s leading gambling operators has strengthened its market foothold by teaming up with online gaming supplier Microgaming.
Casino News Daily reported earlier this month that under the terms of the latest deal of the Isle of Man-based provider of casino content, its range of titles has gone live with SKS365 Groups’ largest brand – Planetwin365.
Licenced to provide services in Italy, Malta and Serbia, SKS365 is one of the fastest growing retail and digital sports betting operators.
Through its flagship brand, Planetwin365, the company has established a leading position in Italy, which is currently Europe’s second largest regulated market, behind the United Kingdom.
With Microgaming being one of the industry’s veterans and offering some of the most popular slots in the space, including hit titles Immortal Romance, Jurassic World, Book of Oz and Wicked Tales: Dark Red, SKS365 will now be able to further cement itself in the Italian iGaming landscape.
Of going live with Microgaming’s games, SKS365 CMO and country manager Italy Francesco Gaziano said that they are proud of this new partnership with “such a historic and reputable supplier” and that they are confident Microgaming’s catalogue will enhance the experience they provide to Planetwin365’s Italian players.
This is the second major content supply deal that SKS365 has announced in recent weeks.
Last month, the company went live with the live Casino solutions of Swedish provider Evolution Gaming.
The SKS365 and Planetwin365 deal has broadened Microgaming’s Italian footprint.
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