Mon, Dec 23, 5:29pm by Mia Chapman
The Star Entertainment group strengthened its collaboration with casino management company Konami, introducing device development across its Melbourne, Brisbane and Gold Coast integrated resort locations.
The Star has been using Konami’s Synkros system for more than a decade to create incentives for success and interaction across its portfolio.
Inkedin reports the organisation’s portfolio includes The Star Sydney and Gold Coast, as well as the Treasury in Brisbane alongside the Sheraton Grand Mirage on the Gold Coast.
The company boasts a total of seven hotels and about 60 restaurants and bars and 9,000 team members.
“Konami continues to be the core casino systems provider across our portfolio due to the company’s ongoing partnership commitment, and Synkros’ proven reliability for over a decade,” general manage of product and strategy at The Star Entertainment Group David Croft said.
“Considering the level of service, collaboration and innovation we’ve maintained, Konami’s Synkros best aligns with The Star’s vision to become Australia’s leading integrated resort company.
“The Star is looking forward to continuing its partnership with Konami in developing innovative casino management solutions,” Mr Croft said.
The Star is set to incorporate a number of new innovations and conveniences under the terms of the current deal, ranging from personalised incentives to cashless wagering.
The Star has also introduced cashless wagering on Money Klip for quicker, safer transactions.
It allows players to electronically load protected funds into their account instead of feeding bills or tickets into each device.
In addition, destinations across the portfolio of The Star can achieve “greater player loyalty rewards with optimal convenience, accessibility and personalisation,” through the management service offered by Synkros.
“The Star is continually driving towards fresh entertainment opportunities and new levels of engagement,” managing director at Konami Australia Mitsuhiro Miyazaki said.
“For as long as we have had the pleasure of working together, The Star Entertainment Group has been a company with a long-term global approach to advancing the future of the industry,” he said.
— Casino.BuzZ (@BuzzCasino) December 21, 2019
Some of the world’s biggest casino operators in Macau are starting to deploy hidden cameras, facial recognition technology, digitally enabled poker chips and baccarat tables to track which of their millions of customers are likely to lose the most money.
The LA Times is reporting that the house now has artificial intelligence on its side, with the new technology using algorithms that process the way customers behave at the betting table to determine their appetite for risk.
In general, the higher the risk appetite, the more a gambler stands to lose and the more profit a casino tends to make, sometimes up to 10 times more.
The ability to identify customers with the potential to bet – and lose – big means that operators can offer special attention and targeted perks to keep them gambling.
In a system from a German firm, Dallmeier Electronic, facial recognition alerts floor managers once a high-value customer walks into the casino or sits down at a table, allowing them to immediately dispatch staff to the customer’s side.
“Those who can afford to lose, those who play even more when losing money, we can for sure offer them a free meal,” said Andrew Lo, executive director of Macau junket operator Suncity Group Holdings Ltd.
Suncity will use technology developed by Las Vegas-based Walker Digital Table Systems – which can invisibly track chips, wagers and game outcomes – at the casino it is building in Hoi An, Vietnam.
This embrace of high-tech surveillance comes as casino operators jostle for growth in a slowing industry that’s under pressure globally from economic head winds and regulatory scrutiny.
In the world’s biggest gaming hub, where expansion is reaching its limits, two casino operators – the Macau units of Las Vegas Sands Corp and MGM Resorts International – have already started to deploy some of these technologies on hundreds of their tables, according to people familiar with the matter.
Sands plans to extend them to an additional 1,000 tables, the people said.
Three others, Wynn Macau Ltd, Galaxy Entertainment Group Ltd and Melco Resorts & Entertainment Ltd are in discussions with suppliers about deploying the technology, according to the people, who asked not to be identified because they’re not authorised to speak publicly about the plans.
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