Fri, Jul 12, 11:29am by Staff Writer
The Stars Group has entered into an agreement with the Akwesasne Mohawk Casino Resort this week for betting and gaming market access and certain retail sports betting operations in the state of New York.
Mirage News reports that the agreement grants The Stars Group an option to operate and brand real money online sports betting, poker and casino in New York on a first skin basis, subject to licence availability, state law and regulatory approvals.
The agreement also provides that The Stars Group will provide support services for the launch and operation of a retail sportsbook at the Akwesasne Mohawk Casino Resort in northern New York.
“We are excited to announce this agreement with Mohawk, which further strengthens our market access as we work to build our FOX Bet business into one of the leaders in the emerging US online betting and gaming market,” chief executive officer of FOX Bet Robin Chhabra said.
In anticipation of sports betting regulations permitting wagering in the state, the Akwesasne Mohawk Casino Resort’s renovation planning kicked off months ago, and construction of the 5,200 square foot interactive venue, Stick’s Sports Bar & Sports Book is beginning.
The luxury sports lounge, featuring a high definition video wall and 25 television screens is expected to open later this year.
Expanded dining and beverage options will feature the on-premises seasonal craft brewery selection from Maple Brewing and a new menu.
The general manager of the Akwesasne Mohawk Casino Resort Todd Papineau commented, “We are thrilled to elevate the sports betting experience for our guests in our new sports lounge, a 5,200 square foot sports betting hub that will be ready during the NFL season.”
“Once permissible in the state, we will be prepared to accept sports wagers through our new kiosks. With its online betting and gaming solutions and FOX Bet and PokerStars brands, we believe The Stars Group is the ideal partner for us and it is positioned to become a leader in the US online betting and gaming industry.”
“We are delighted to work with The Stars Group, one of the world’s largest, most licenced online gaming companies, to leverage the opportunity presented by online betting and gaming in the state of New York,” Mr Papineau said.
Under the terms of the agreement, Mohawk will receive a revenue share from the operation of the applicable online offerings by The Stars Group and The Stars Group will receive a revenue share from the operation of the retail sportsbook from Mohawk.
The Stars Group Partners With New York’s Akwesasne Mohawk Casino Resort https://t.co/WsJmWvBbvP
— Casino.BuzZ (@BuzzCasino) July 11, 2019
Sports betting on professional soccer received key support in March after MLS Commissioner Don Garber said it was a way to “better connect with fans”.
Speaking to reporters at the DC United versus Atlanta United match, the Major League Soccer executive explained that leagues “overall” will “support” sports betting.
“The most important thing as it related to potential of legalised sports gambling is not necessarily revenue driven,” Mr Garber told The Washington Post.
The MLS is also close to getting its own “league-wide” sponsorship with a “respected gaming company”, a move Mr Garber supports.
Individually, the New Jersey based New York Bulls have been searching for a business to pay up to $4 million annually in exchange for naming rights.
The team is reported to have spoken to several sports betting companies about sponsoring the arena for up to 10 years.
Last May, the US Supreme Court issued a ruling on a new Jersey case that allowed individual states to legalise sports betting within their own borders and struck down the professional and Amateur Sports Protection Act (PASPA).
While many other states are considering sports betting, the three largest – California, Texas and Florida – aren’t expected to participate anytime soon.
A sneak across the pond to the United Kingdom gives soccer fans and administrators a glimpse of what legalised betting on football could mean.
Betting on sports is ubiquitous in the UK, where gaming companies sponsor teams and leagues and routinely set up shop within stadium corridors.
“I go to a lot of games in England, and I never really objected to the fact that somebody would come into the owners’ box and take a bet on a game,” Mr Garber said.
“If people are going to do it, you might as well manage it, organise it, you might as well generate tax revenue for it and find ways that the league can use it as a marketing tool to have people engage more with our players and our clubs,” he said.
Eight states have full-scale legalised sports betting. Two more have legalised but not yet launched wagering, and many others are considering bills to follow suit.
Two states where sports betting is already legal, Pennsylvania and New Jersey, are home to MLS clubs.
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