Fri, Feb 21, 11:38am by Noah Taylor
If you can’t go up, go out – to sea.
That was the strategy of Star Entertainment chief executive Matt Bekier, according to the Brisbane Times.
After the gaming giant’s plans for a $500 million development at its Sydney casino hit hurdles last year, Bekier and chief financial officer Harry Theodore will unveil the outfit’s financial results on Thursday.
In the meantime, it can be revealed that Star Entertainment has taken receipt of a new superyacht, purchased last year and refurbished over recent months.
It is moored just across the road from the casino and will be ready to use within weeks.
Sources with knowledge of the purchase said the yacht is part of Bekier’s strategy to diversify away from the so-called “whale” gamblers and attract more traditional luxury tourists who often travel with family.
Star Entertainment would not disclose a purchase price, although a refurbished Benetti Vision 145 can sell for more than $20 million.
The yacht is twice the size of the Star’s existing boat, a 30 metre Sunseeker mainly used for its VIP clients.
Despite its 36 metres, Star’s new cruiser is no match for the size of rival casino billionaire James Packer’s Benetti, the 108-metre “gigayacht” named IJE delivered at the end of last year.
Named after the initials of Packer’s three children – Indigo, Jackson and Emmanuelle – the yacht was reported to have cost as much as $200 million.
The Star has spent $100 million on upgrading its hotels, Broadsheet reports.
The new beds at The Star’s Grand Hotel and Residences, known as Astral Towers and Residences before the refurbishment, are gloriously comfortable, not too firm, not too soft.
The beds are part of an impressive upgrade to The Star’s foyer and hotels.
Rooms at the Grand Hotel have been remodelled, with new bathrooms, fresh furniture, speedier wi-fi, motion sensors and new carpet.
The Grand Residences have likewise had a complete strip back and overhaul.
The precinct’s Grand Foyer entrance has undergone a lavish $22 million transformation, replete with a 25-metre-long screen display 8736 hours of digital at a year, a water sculpture that recycles 13,000 litres of water each day, and 6000 square metres of marble – enough to cover the floor area of the White House.
The casino has installed “Darling” beds in all its rooms – a sleeping situation exclusive to The Star Entertainment Group’s properties.
There’s a plush mattress topper and a deluxe pillow menu so you can tailor your sleeping environment to your needs.
The reception area of the Grand Hotel is luxe to the max, and while you’re waiting for the paperwork to go through, you’re offered a glass of sparkling wine.
Even if you didn’t stay at the pre-refurb Astral Towers, you’ll appreciate the swanky new touches.
The blinds may open of their own accord as you walk in.
If you want privacy, simply press a button and they’ll close again.
There are USB ports everywhere you need them.
At night, the lighting is automatically softer than it is during the day and the very plush carpet means you won’t hear your neighbour, let alone the gambling and drinking that’s occurring on the floors below you.
— IZAFoodie (@izafoodie) January 13, 2020
The Star Entertainment group strengthened its collaboration with casino management company Konami, introducing device development across its Melbourne, Brisbane and Gold Coast integrated resort locations.
The Star has been using Konami’s Synkros system for more than a decade to create incentives for success and interaction across its portfolio.
Inkedin reported in December that the organisation’s portfolio includes The Star Sydney and Gold Coast, as well as the Treasury in Brisbane alongside the Sheraton Grand Mirage on the Gold Coast.
The company boasts a total of seven hotels and about 60 restaurants and bars and 9,000 team members.
“Konami continues to be the core casino systems provider across our portfolio due to the company’s ongoing partnership commitment, and Synkros’ proven reliability for over a decade,” general manager of product and strategy at The Star Entertainment Group David Croft said.
“Considering the level of service, collaboration and innovation we’ve maintained, Konami’s Synkros best aligns with The Star’s vision to become Australia’s leading integrated resort company.
“The Star is looking forward to continuing its partnership with Konami in developing innovative casino management solutions,” Mr Croft said.
The Star is set to incorporate a number of new innovations and conveniences under the terms of the current deal, ranging from personalised incentives to cashless wagering.
The Star has also introduced cashless wagering on Money Klip for quicker, safer transactions.
It allows players to electronically load protected funds into their account instead of feeding bills or tickets into each device.
In addition, destinations across the portfolio of The Star can achieve “greater player loyalty rewards with optimal convenience, accessibility and personalisation,” through the management service offered by Synkros.
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