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Tommi Maijala appointed as the CEO of Relax Gaming

Wed, Nov 6, 5:05pm by Ethan Anderson

Online casino content and an aggregation platform provided Relax Gaming have announced the appointment of Tommi Maijala as its new Chief Executive Officer.

The appointment was announced last week with Mr. Maijala replacing Relax Gaming’s current CEO Daniel Eskola who took the role about 18 months ago. Mr. Eskola will remain with the organisation as its new Chief Commercial Officer.

The former CEO of iGame Group, Maijala brings a wealth of experience into the popular industry provider, according to Casino News Daily.

At iGame Group, Maijala served as Director and before being appointed to CEO. The company was purchased by Kindred Group (then Unibet) in 2015 in which iGame Group’s new owner was appointed Maijala as Chief Commercial Officer Malta. His role entailed leading the gambling group’s operations in France, the United Kingdom, and Australia.

Mr. Eskola will take a new role at Relax Gaming serving as its Chief Commercial Officer where he will be tasked with directing the company’s commercial strategy with a focus on the organisation entering new markets and securing bigger strategic partnerships.

Relax Gaming stated that the division of tasks between its CEO and CCO will “give multiple business areas more time and dedication on the executive management level.” It is anticipated that the company will be able to further affirm itself as a key supplier in the online gaming market.

With respect to his appointment, Mr. Maijala said that he is extremely honoured to join Relax Gaming and its team, where he has been following the company from day one. He added that the organisation has grown significantly in recent years “in terms of product, offices, talent, and market visibility” and he is excited to “be a part of such a promising future.”

Founded in 2010, Relax Gaming’s ethos and goals involve “simplifying B2B content delivery for the modern iGaming landscape.”

With a quick, one-time integration, the organisation provides access to a portfolio of more than 640 online casino games and a wide range of proprietary products, which include poker, bingo, and casino offerings.

Silver Bullet program used to provide content

The company provides content via the Silver Bullet program for commercially represented partners and Powered By program for commercially independent partners.

Relax Gaming is licensed by multiple jurisdictions, the Malta Gaming Authority, the UK Gambling Commission, the Alderney Gambling Control Commission, and the Danish Gambling Authority.

In relation to his new appointment at the casino content supplier, Mr. Eskola said that he is very excited to be able to “dedicate more time to scale our business as CCO and lend more support to the already great work our commercial team has delivered in the last 18 months.”

Of Mr. Maijala’s appointment to CEO, he said that he is “a highly respected individual in the industry and I look forward to working with him to realise the untapped commercial potential” of the company which triggers further growth as their product offering and reputation grows.

The appointment for Relax Gaming is expected to be beneficial for the organisation and also its parent company, Kindred Group.

Kindred Group has over 1,500 employees which are represented by over 50 nationalities who work together to deliver the best and safest possible gambling experience for its customers.

The organisation has major hubs located in London, Malta, Stockholm and Gibraltar, as well as country teams based in Antwerp, Milan, Paris, Copenhagen, New York and Sydney.

They consider themselves as one global team who all have a part to play across each of the group’s unique brands: 32Red, bingo.com, Bohemia Casino, Casinohuone, iGame, kolikkopelit, Maria Casino, Roxy Palace, Storspiler Storespelare, Unibet and Vlad Cazino.


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