Thu, Jan 31, 2:01pm by Staff Writer
Technology startup Puurl has announced that online gaming provider We Are Casino will be the first gaming platform provider to integrate Puurl’s products onto its system.
Puurl allows players to bet to win any product available for sale on the Internet, from any existing eStore.
This approach generates additional revenues for the operators when their players are shipping, meaning at a time when they would otherwise not have been gambling.
The We Are Casino Aggregator platform offers more than 700 slots, proprietary video bingo as well as lotteries, table games, video poker, probability games, financial betting and Live Casino Contents.
Operators that sign up to the Puurl offering will be able to tap into players’ eShopping budget, link gambling to players’ eShopping habits, differentiate from competitors and convert eShoppers into new eGamblers.
As reported by European Gaming, players can now play to win any product that is available for sale online.
Puurl’s Win Anything game gives players a near-infinite choice of products to win and a chance to win now instead of having to save to buy later.
Furthermore, players can set their own odds by increasing or decreasing bet amounts.
Business development manager of Puurl Henrik Piski said: “it is exciting having boarded We Are Casino. Operators of We Are Casino will now be able to offer their players the ability to win on any product for sale on the Internet thus bringing a real novelty to the gaming industry to its players and tapping into a new revenue stream.”
Key Account Manager for We Are Casino Francesco Badon said: “I am looking forward to getting the content in our network and attracting new players. This is something new also for me and I am excited about launching the products on client sites. This is the first time that the iGaming Industry meets E-commerce.”
— Focus Gaming News (@FocusGamingNews) January 30, 2019
This recent news from We Are Casino caps a memorable week for the Malta-based provider as it has also signed an agreement with the Australian-based game development studio and content distributor Gamefish Global.
The new deal will see premium content from Gamefish’s three in-house studios and selected partner studios delivered into the We Are Casino platform.
The deal expands the product offering and distribution for both businesses by delivering new content as well as extending access to existing and emerging global markets.
Sales Director at We Are Casino Marko Jelen said: “We are extremely pleased to start a new relationship with Gamefish Global. The quality of the games they bring to We Are Casino is impressive and we believe their products will be well received by our customers. The reciprocal distribution deal makes good sense for both businesses and we’re pleased to be expanding our global distribution network.”
The chief executive officer of Gamefish Global Hamish Brown said: “we are delighted that We Are Casino has seen fit to distribute our premium content to their global partners and we are excited to see new operators recognising the quality of our games.”
Gamefish Global is a premium casino game developer and distributor based in Australia.
It was founded by seasoned gaming executives and draws upon decades of experience within top tier online and land-based gaming businesses, with expertise in the online casino space.
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