Bally Technologies is one of the oldest and best-known brands in pokies. Casino operators trust Bally for technology that helps with accounting, security and financial forecasting, but players know Bally for their great player experience.
Over the years Bally have seen a number of firsts. They were the first gaming company listed of the New York Stock Exchange and produced the first touch-screen pokie machine for casinos. They’re one of the largest suppliers of pokie machines to casinos and are now making inroads into online gaming, bringing their experience to the new space.
Bally’s history can be hard to track as it’s gone through a number of mergers and acquisitions in it’s 80-plus years. However, its true origin is in Bally Manufacturing, a company that produced pinball machines during the Great Depression. The company quickly included producing and improving pokies in their business plan.
After a brief stint making planes and munitions during World War II, Bally went back to innovating in different areas, including coffee vending machines, flipperless pinball machines, payout machines and console slot machines.
Over the years, the division working on pokies and other gambling innovations split from the rest of Bally Manufacturing and was acquired by Alliance Gaming Corporation, and more recently became a subsidiary of Scientific Games.
It was Alliance Gaming Corporation CEO, Steve Greathouse, who guided the company that would become Bally towards its market domination. In the mid-90s the big players in pokies didn’t think players were there to be entertained, but Greathouse thought that making games more fun and interactive would increase profit, and he set out to prove it.
Their ‘Willy Wonka Dream Factory‘ game, based on the classic 1971 film, shows how well Bally integrate story and fun into their games. The Free Game bonuses are based on the Fudge Room, Wonka Vision and The Juicer, and spoilt Veruca Salt gets a re-spin feature. Fans of the movie will remember Gene Wilder yelling, “You get nothing!” in Charlie’s face, and the game comes with a You Get Nothing credit price, and if a Wonka Bar is revealed, players get an additional jackpot.
Bally also have a wide range of licensed pokies based on music, film, television and stage shows. The top 8 Bally pokies include:
Bally entered online gaming in 2013 and have been quick to make their presence known. They started by bringing their popular casino machines to online casinos, making sure they continued to deliver impressive graphics and visuals, and went on to design online-only games for players around the world.
Bally also developed technologies to help online casinos. Their software allows casinos to offer games for players who want to play for real money, as well as those who play just for fun. As with all their games, Bally have developed their online systems with both the player and operator in mind. Their systems are user-friendly and have easy to use functionality for information and betting limits, perfect for both high rollers and casual players.
Bally’s first and best innovation to slot machines was bringing entertainment to the pokies. The company was determined to make playing an activity that players enjoyed, and much of their innovations have continued to improve the player experience.
In 1994 they released the “Game Maker“, the first touch-screen pokie in the world. It allowed players to choose from ten different games by touching the screen.
Their short-lived experience with video games seems to have served them well as they continue to bring top-notch graphics to their games. One popular manifestation of this is U-Spin technology, a 3-dimensional wheel that looks and feels like an old-school machine. The technology also allows players to spin or release the wheel by touching the screen, giving an exciting player experience. The first game with U-Spin was Cash Spin, an instant hit.
Bally also brought the industry’s first high-definition curved display to casino floors, which was a new level of amazing, immersive display. Players at Bally machines may also find they get messages from the casino popping up on their screens. This iView message systems allows casino operators to connect to players in new ways.
It’s no surprise that Bally has a number of wins in the Slot Floor Technology Awards and has been recognised in the annual ‘Top 20 Most Innovative Gaming Technology Products’ awards more than once.
In the online space, Bally is striving to make gaming an enjoyable experience for player and operator. Their iGaming platform allows operators to offer bingo, sports betting and video poker, as well as the pokie games that players love. It provides a platform for online and mobile gaming, and as Bally have converted their online games to HTML5, they’re available to play on phones and tablets as well as computers.
For casinos the iGaming system has features for technical and customer service support, allowing operators to respond quickly to player queries. Security features such as age verification are welcomed, and the system makes transactions seamless for both player and operator.
Bally also bring their Remote Gaming Server (RGS) to the online world. With a onetime integration, virtual casinos gain access to Bally’s entire gaming library. There’s an enhanced bonus system, great play mechanics and all the features that Bally’s experience have taught them are needed.
Bally have worked hard to bring players enjoyable and entertaining games. Whether you’re looking for something thrilling based on a favourite movie, or a relaxing hour with a classic machine, Bally can provide. Some players find that Bally pokies can be volatile, which can add to the experience.
Along with the great visuals, Bally build their games along familiar lines when it comes to display. This means that even when a game is new for you, the features are consistent. The online games have the look and feel of their land-based games, bringing a touch of Vegas to player’s lounge rooms, or their morning commute.
Games are available on Android, iPhone and Windows Phone platforms, and their Instant Play format means you can download and play right in your browser without the hassle of installing anything on your machine.
If you’re looking for a Bally machine at your local club or pub, some favourites include Quick Hit®, Hot Shot®, and Blazing 7s®. Bally also features many top entertainment brands, such as Playboy™, Betty Boop™, Wonder Woman™ and Michael Jackson™.
In the online space, here are the best games to look out for.
Overall, players can expect a great experience when they sit down to a Bally game, whether that’s online or at their local. With over 80 years’ experience in the gaming industry, Bally understand what players want in a game and make sure they deliver every time.