Betfred may have only emerged in the Australian market in 2014 but it has a long and strong history in the United Kingdom where it was founded as a single shop, before morphing into the 1350 store empire it is now.
Betfred’s Australian arm, which is licenced in the Northern Territory, is part of an ambitious expansion plan from the well-respected bookmaker. So far in Austraia, Betfred is only offering sports betting and lotto, but is more than likely to branch out into horse racing down the track. Betfred, at this point, will only have an online presence in Australia.
Betfred’s website is still under development but you can visit their mobile website via your PC browser. They also boast first-rate iOS and Android apps which are available from Betfred.com.au.
The new guys in the Australian market are offering a strong range of sports betting options, including AFL, NRL, NBL, WNBA and A-League. At this point Betfred have limited bet options for their Australian markets, far fewer than their competitors but AustralianGambling is told that the expansion into Australia is being done over several stages. So we assume that there will be more bet types and domestic sports markets as their presence grows.
International sports like basketball (NBA, NBL, Europe, WNBA), American football and various soccer leagues (EPL, World Cup) all show the potential of Betfred. Several sports that are popular in the United Kingdom like snooker, Darts and Rugby Union are offered which is a positive for those of us who follow them on Fox Sports.
What Betfred offer: American Football, Baseball, Basketball, Boxing, Cricket, Darts, EPL, Golf, Ice Hockey, Motor Racing, NRL, Rugby League, Rugby Union, Snooker, Soccer, Specials, Surfing, Tennis.
Betfred give new bettors a $50 ‘can’t lose’ bet. It’s as simple as signing up and having a free crack at your first bet, of up to $50, where you will be refunded if you lose. This offer is not available to residents of Victoria, New South Wales and South Australia because of state law.
Betfred offer some quirky promotions on domestic sport including AFL and NRL as well as ‘Best Fred’ which is where they dream up a scenario and offer juicy odds. For instance, they may offer Collingwood to win and Travis Cloke to kick the most goals. This might usually pay $6 but Betfred will wind it out to $9.
Betfred Australia’s short existence has shown that they are planning on having constant promotions, which are generally based around the big sporting events each week.
Betfred offer plenty of AUD banking options including standards like VISA, MasterCard, debit and credit cards and bank transfers. They also have e-wallets available. (Skrill, BPay). Transactions between you and Betfred will be made within Australia, meaning they are quick and efficient.
Because Betfred is currently limited to mobile they do not have as many deposit options as other sports betting websites. But you would expect this to change in the not too distant future when they launch their full services.
Betfred has made its move into the Australian market on the back of its outstanding mobile applications. Both the iOS and Android apps are great products which will continue to grow as the bookmaker puts more resources into Australia.
In terms of freshness and ease of use the iOS app is better than any other sports betting app available on your device. It has a simple swipe menu where you choose your sport. It then promptly (with a 3g connection) takes you to your options.
All of the betting and banking options talked about above are available on your mobile device through the iOS and Android apps.
If you’re on another type of device of simply don’t want to download the app, you can visit Betfred’s Mobile Website which provides a service very similar to what the app provides.
Betfred.com.au offer Fixed Odds Numbers betting on a selection of lottery draws from around the world. Betfred allow customers to choose up to five numbers which have juicy fixed odds, without having to go a news agency.
The minimum bet is $1 with new customers given up to $5 free when they use the code: Bet $5 during the sign-up process.
There are 11 separate Lotto draws including three from Australia (Monday, Wednesday, Saturday) as well as ones from the UK and the famous Euro Millions draw.
Betfred was founded by Fred and Peter Done as a single shop in Birchwood, Warrington in the United Kingdom. It has grown into one of the UK’s biggest betting companies.
The managing director of Betfred is John Haddock who started with the company as a regional manager.
The company has made headlines around the world several times when they have paid out early, only to lose. The most notable of these was when Fred Done paid out on Manchester United winning the 1998 Premier League title only for Arsenal to pip them.
The customer service at Betfred is outstanding in our limited dealings with it. We put a few questions to the customer service staff at their call centre and we found them to be prompt, professional and able to resolve our problems with a minimum of fuss.
Free call: 1800 238 3733
This is a toll free number for Australians which is available 24/7. Betfred does not yet have telephone betting but is hopeful of doing so down the track.
Betfred’s customer support via email is generally a fast and efficient service. They aim to reply to all emails within a few hours during working hours.
As a punter it’s great news that another global betting firm is moving into Australia. It’s another company to offer us free bets and promotions.
Because Betfred already has a strong reputation abroad, it gives Australians the peace of mind that they are betting with a trusted company.
While Betfred has so far only rolled out its mobile website we look ahead with great expectations to see what this trend-setting online bookmaker will do with its presence in Australia.